Personal branding in the age of Google

Google is one, if not the, largest and most used search engine in the world. The age of the Internet has really helped Google succeed by leaps and bounds. It is so resourceful that it can be used to look people up who are applying for jobs. Seth Godin describes in his blog a scenario where a friend of his was hiring for a housekeeper and he searched three of the applicants name. One came up on MySpace with the hobby "binge drinking", the second was a woman who was tired of applying for menial jobs, and the third was a woman who was possibly arrested. The Internet is a great thing.